We need to rank in the top 3 for all Kitchenwell terms so we make our new acquisition truly a success. We are the specialists in search so in order to get as much revenue we need to show up in both Paid Search as SEO.
We basically have 9 domains we can start with. It's up to you to:
Put a lot of effort on 1 domain
Try publishing on all domains with different 'experiments' to see what ranks best
Choose to make new domains about e.g. airfryers, blenders or keukenweegschalen alone.
Our relevant domain list:
What domain(s) are you going to put the content on?
What topics are we going to write content about (only hubs? also supporting content)?
Interlinking map
How will our articles be better than the competition?
PS: You don't have to do 1 strategy. I'm also fine with 2 strategies. In the end: the value of this cluster will be at least 20k/mo in profit for the overall company. So know that we're ready to make a significant investment.
Argumentation of strategy
Conviction in achieving the rankings
Attention to detail